Meet Founder of Viral Internet Radio Company ‘Digital Radio Tracker’ Michael Matthews
Michael, tell us a little more about how you became an entrepreneur!
My name is Michael Matthews, and I am the founder of DigitalRadioTracker.com Inc.
DigitalRadioTracker also known as DRT is a leading global internet radio monitoring company which tracks radio airplay of songs played on over 5000+ radio stations around the globe.
I also have a successful music marketing company called Dominion Global Marketing.
I have always enjoyed music and marketing.
I decided to combine my two passions at an early age and stayed focus to grow my companies into successful brands.
We love your most recent venture! Tell us some more about how you launched DigitalRadioTracker!
DRT was launched in August 2011.
It all started one day as I was talking to an associate.
We started to notice that more and more of the songs that we were promoting were being played on digital radio.
At the time, it was referred to as Internet Radio.
As a record promoter, you always want to know what is going on with the songs you are promoting and be able to illustrate to your clients that you are working for them.
In talking to some of the main monitoring companies, we found out that they were not interested in monitoring airplay on digital radio as well as some small-market FM stations.
Being that this was a void in the music industry, we thought if no one wants to do it, maybe we should try and develop something.
What started off as an internal software to show our clients that their song was being played at various levels of radio, has now turned into a global monitoring company — DigitalRadioTracker.
It took several years for us to develop the technology and grow the brand to where it is today.
What would you say to aspiring entrepreneurs who look up to your work?
Focus on building your brand by any means necessary.
Do not allow anyone to tell you that you will not be successful because you do not have this or that.
And most importantly do not allow the politics of this industry discourage you from obtaining your success!
Do you have anything new or upcoming we can expect to see from you?
Our strategy is to continue to educate the music industry and illustrate that DRT is a solid force.
As technology continues to expand with devices such as Amazon Echo and Google Home, DigitalRadioTracker plans on monitoring more digital streaming stations on these devices.
We plan on increasing stations that are streaming in millions of cars that now have Internet Radio.
DRT’s goal is to be the first broadcast monitoring company in the world to track specialty shows such as DJ mix-shows, ministries, talk shows and more!
Follow Digital Radio Tracker:
We encourage everyone to sign-up for a FREE DRT Account on our website.
The best point of contact is by email firstname.lastname@example.org or via social media on Instagram/Facebook @DigitalRadioTracker and Twitter @DRTRadioTracker.
- Photographer: Curtis Matthews